Mr. JOE ANOH
CEO
GOLDCOAST TRAVEL AND TOURS AGENCY.
Frederick Anoh the CHIEF EXECUTIVE OFFICER GOLDCOAST TRAVEL AND TOURS
AGENCY was born on 8th May 1950 in Accra. He attended the Presbyterian Primary School
from 1953 to 1961 and then to Sra Presbyterian Middle Boys School from1961 and was
later transferred to BREGORO Boahen korkor Middle School where he obtained his Middle School
Leaving Certificate.
He entered the Ghana Empire Secondary School in 1967 and obtained 'O' Level Certificate of
Examination in 1972. Frederick Anoh attended the Accra Workers College from 1972 - 1974
where he obtained his Advance Level Certificate of Examination with a higher Stage Certificate
of London Chamber of Commerce.He worked with Accra Breweries Ghana Limited Until 1978
when he formed his first company Gottfarms ( Trading & Farms) after obtaining an Affiliate
Certificate from the Institute of Sales & Marketing Management(UK) which is equivalent to
the first Degree.
On 1st April 1980 he was appointed as a sole representative of Woodhouse Drake & Carey
(Cocoa) Limited, United Kingdom. His duty as a buying agent was to buy Ghana Cocoa
from the Ghana Cocoa Marketing Company in Accra on behalf of his principals, Woodhouse
Drake & Carey UK Limited. The sale of Cocoa is done by bidding on the international
market in Accra. His annual turnover was around half a million pounds (£500,000.00).
In 1987 Woodhouse Drake & Carey U.K went into receivership and all its offices world-wide,
like Hongkong, New York, Paris, Geneva ceased trading after being in business for nearly
250 years.
In 1983, he was elected a Member of the Institute of Sales & Marketing Management
which is equivalent to the Master degree from the Institute of Sales & Marketing Management
(U.K).
Then during the same year Frederick Anoh took other consultancy worked with companies
such as S. Figgs & Company Limited, Marshall French & Lucas, Mees & Hope Futures
Limited all in the United Kingdom. It was in 1987 that Gottfarms (Trading & Farms) changed
its name to Silicon.
A travel company was established under the name Silicon Travel & Tours Limited while all
the consultancy work came under ASH Valley Associates Limited. Through his hardwork
GOLDCOAST Travel & Tours Limited obtained the JST&T Licence on 16th April, 1993, with
JST&T number 24 - 253493.
In 1994, he was elected a Fellow of the Institute of Sales & Marketing Management (U.K),
which is equivalent to the Phd. Degree.
ASH Valley Associates also offered consultancy to Transmar Futures (U.K) Limited from
1994 - 1998. Today, he is the Chief Executive of both companies - and through his hard work
GOLDCOAST Travel & Tours Limited is one of the leading incoming and outgoing tour
operators in Ghana. He has contributed immensely towards Ghana tourist industry. His
company is the accredited agent for the European Travel Network Internet with over 9500
hotels, car hire, shops for which Ghana has joined recently to boost tourism in the country.
JST&T Has been appointed the marketing consultants for Black Meetings and Tourism
Magazine in West Africa. Other divisions of JST&T.
· Trade & Investment
· Sale & Marketing
· Advertising
· Project Management
· Developers & Estate Agents
· Imports & Exports
Consultant for F&M Cocoa Limited(U.K) 1998 - 2000.
As Tourism Consultants he has represented the Ghana Tourist Board and Ministry of Tourism
at many international tourism trade fairs, seminars and conferences and this has increased
his company volume of sales. It is in recognition of this achievement that his company won
2 awards.
The 1998 Greater Accra Regional Tour/ Travel Agency of the Year Award as well as the 1998
Ghana National Tour/Travel Agency of the Year. These Awards were presented in July 10,199
and September 25,1999 respectively by Ghana Tourist Board with the assistance from
Ministry of Tourism.
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